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Dan Sorensen, President of online reputation management firm Big Blue Robot, has released guidelines for graduates to develop and protect their online reputations.

Because current college graduates will most likely be changing jobs a number of times over the next 20 years, the reputation they build at a single company wont be worth much as they look for other opportunities-or if other opportunities come looking for them, said Sorensen. Thats why its important to start cultivating a great online reputation now, so these graduates can be ready for the future. His recommendations include registering social media profiles and domain names now rather than waiting to become successful, and being wary of what you write online. He notes that its important to keep comments on the internet clean and professional as anything you write online is probably going to be accessible forever. Sorensen suggest that graduates should contribute to blogs and sites that pertain to their area of expertise or interest as this can not only build their own online profile and reputation, but also make them much more visible to search engines. Lastly, Sorensen advocates that graduates be vigilant of their online reputation, noting some free tools that graduates can use, like Google Alerts, that will notify graduates when their name is mentioned online.

When you see these alerts, check out the reference and thank the person or organization for mentioning you, adds Sorensen.

If the mention was not positive, work with the individual to resolve any problems that may have occurred. If you can fix these little problems now, you wont have to face them in the future when someone important is searching for you online. Comments kelsiewhite April 11, 2012 at 9:04 am … saw this article today while looking throughan educational news site, and I thought it was very interesting because … Reply Joe April 11, 2012 at 11:23 am Oh good.

Big Blue Robot. Please pay me thousands of dollars to tell you not to put things that might potentially emberass you on the internet. Reply Online Reputation Important for Grads in New Job Market | International Education News |

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From: (college graduate online reputation management) http://www.educationnews.org/higher-education/online-reputation-important-for-grads-in-new-job-market/

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